Embutidos Alejandro is a family-run producer based in La Rioja, a region known for both its wines and its tradition of chorizo. Built on recipes developed over generations, their approach remains rooted in careful selection, traditional methods, and a clear focus on flavour.
The oreado chorizo sits at the heart of this. Made from coarsely chopped pork and belly, seasoned with smoked paprika, garlic, and salt, it is lightly air-dried to develop depth while retaining a softer texture suited to cooking.
Whether grilled, added to classic dishes, or simply warmed gently in red wine or port, it delivers a rich, balanced pork flavour with a gentle smokiness that stands on its own
